The gallery is positioning itself on the field of contemporary fine art photography. We believe, that photography is more than ever an art form, which is ideally suited to discuss in a relevant and convincing way today's social and political issues. Given its inherent actuality we consider photo art, which has been created after 2000, particularly enticing, also because the technical progress of the last decade made a totally new kind of photography possible. However, real art is timeless in the photographic sector as well, therefore we will not exclude more traditional and classical artists. Hence we cannot and do not want to limit ourselves to only one artistic direction; we intend to be varied and flexible in our exhibitions mirroring the immense variety of artists in this field. What we aspire can be possibly best described with attributes like "surprising, risky, aesthetical, shocking, and at times simply beautiful, but always impressive and memorable". We will show global contemporary fine art photography, which means artists and artworks from all continents. Next to the traditional centers of fine art photography America and Europe, we will put therefore a special attention to the emerging Asian photo art. It is our objective to on one side invite the globally leading photo artists to Zurich, and on the other side to introduce young talents to the international collector's community. Evidently we will also promote our artists in the most important international art fairs.
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